I like the way Gabe put that approach to gaming in his post today (second post on the page). He crystallized what Tycho brought up (first post on the same page, 3rd para.) about the range of reasons people play games.
Some people want the challenge, they just want to beat the game like any other competition. The other end of this spectrum is that some people want to progress through the game in order to see what happens next. I suppose this could be a desire to complete a story or simply, as Gabe put it, to see the next level or next cool animation.
Most of the time I'm in the latter, "playing to see" group. I like to win for sure, but revealing the game's story or seeing something particularly creative or cool is more motivating for me than just passing the next checkpoint. I have to say, though, that the Xbox 360's achievements make it really easy to add in more of that competitive spirit to gaming.
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