Wednesday, December 13, 2006

Howard Stern TV media blitz this week

Stern is hitting the "Big 3" networks this week for a Sirius holiday promotional push.

Last night Stern was on Letterman's show (CBS).

Thursday night he will be on Conan O'Brien (NBC, 12:30a Friday, technically).

Friday night he will be on Jimmy Kimmel Live (ABC, 12:05a Saturday).

The Letterman appearance was cool. Howard was wearing a Santa robe with bare legs, and came bearing gifts. He gave Paul and Dave each a new Sirius Stiletto, the latest and greatest portable tuner/mp3 player from Sirius, and then gave everyone in the audience satellite radios with free three month subscriptions! No doubt a more basic model, but how cool is that?

Howard had stories about his and Beth's recent attendance at Bryant Gumbel's Christmas party, showed a video clip of Jeff the Drunk falling down, and talked about a few other things that have been going on since he moved to Sirius. Some more info is on Stern's site since they commented on it quite a bit today. Also, the Lateshow site has a transcript of the entire show. Apparently Regis Philbin heard that Dave actually shook Howard's hand backstage after the interview (a rare event as I believe both Howard and Dave are germophobic) and was so amazed by the occurrence that he may confront Dave about it when he is on Letterman tonight (Wed.).

Conan is great, though I think Howard is lukewarm about him. We'll have to see how the appearance goes. I'll be taping it for sure.

Let me just say that the official Conan O'Brien web site is woefully underutilized as far as upcoming guests go. I actually had to go to frickin' tvguide.com to confirm Howard's appearance tomorrow night. Further exploration on nbc.com revealed listings for the whole NBC network which included Conan's upcoming guests, but logic and good sense requires that such things be right there next to Conan's smiling face. Woe be upon those who underutilize... web things. We shall never speak of this again.

Kimmel and ABC have done it right. Upcoming guests for the whole week are right there on the front page. Actually the next two weeks. Kudos to you, Kimmel, and all those who make your web presence possible. Kimmel and Howard have a great chemistry which should ensure a great appearance.

2 comments:

Meagen said...

And Opie and Anthony are on Leno on Dec. 21. Is it sweeps or something?

arukasa said...

Well, I don't know what O&A's deal is, but Howard came right out on his radio show and said Sirius wanted him to do promotion for the Christmas holiday season. It's all about subscriptions, baby!

Thanks for the comment, I had no idea O&A were going to be on.